When it comes to advertising today, nothing beats using the internet. More and more people now rely on the internet for information, for shopping, for getting services, etc. This is why he world wide web is the best platform to use when setting up promotions. It will help you reach your target audience better and even let your get sales from all over the world.
Advertising online can be tricky. If you just put up advertisements without thought, you might end up paying double or triple than the profit you get; that’s something you must avoid at all cost.
In learning about online ads, there are 2 basic factors you must consider: the keywords and the revenue model you’ll use.
Basically, there are 3 types of online advertising models, namely, pay per click (PPC), cost per mille (CPM), and cost per action (CPA). How do these 3 differ? Well…
Pay per click (PPC)
Pay per click or PPC is known as the most popular online advertising and revenue model. It’s also the most basic option where advertisers are asked to pay every time their link is clicked. This may sound expensive. However, the advertisers have the right to allot a specific amount for every click (e.g., you can give only $0.10 or a dollar per click).
In most pay per click schemes, advertisers bid for target-rich keywords. The placement of ads is usually determined by the result of the bidding.
Pay per click is the easiest online ad model. However, it’s also the most vulnerable. That is to say, a lot of people have encountered countless frauds due to the clicking schemes it entails. If you’re to use PPC, you must be alert and careful.
Also cost can get out of hand quickly when you don’t watch your budget.
Cost per mille (CPM)
Cost per mille (CPM) is also known as cost per thousand. (“Mille” is a Latin meaning “thousand.”) At such, in this ad model, payments for ads rely on the price it will cost for a specific advertisement to be shown to a thousand users. This is the model to use if you want to easily know how much a specific ad will cost. It’s also very flexible and applies to every possible ad format.
Cost per action (CPA)
Among the three ad models we covered in this article, cost per action is the “baby.” Nonetheless, it had already gained recognition as it helps in getting quality leads and usually diminishes if not completely prohibit frauds. In CPA, an advertiser will only have to pay if actions he specifies are taken (e.g., if you only want to pay for a sale, you won’t need to pay for any click made).
Some possible actions are:
- Email entry
- Zip code entry
- Newsletter subscription
- Completed survey
Any of the above 3 online advertising models may be the best for your business and products or services. It takes some time to discover which will really give you the most profits, and you’ll probably need to try them all out. Nevertheless, once you’ve found the solution, advertising and profits for you will never be the same again.