Article writing positions you as an expert – writing an feature or news article on a regular basis means you know what you’re
talking about, and you’ve done your research. This is your opportunity to showcase what you know and benefit in several
different ways. Here’s six different benefits from writing short articles.
For example, your articles can be free advertising – not only do you get posted on the article distribution sites you submit to, but as your free articles get picked up, the resulting traffic is exponential. Exposure on other websites and blogs can be lucrative. If your website has just been activated, this can help boost the number of unique visitors right away.
Writing articles can generate lots of links – other webmasters will publish your article on their website and/or blog. By keeping the hyperlinks intact, you get valuable backlinks that in context to your own site or blog. It’s possible to have hundreds of quality links to your site within a short amount of time, for very little effort on your part. If your site is selling products or services, you’ve just increased sales possibilities.
Your articles end up on other websites – depending upon what you write about, your articles could show up on hundreds of sites for months. An article I wrote last year at this time is still being published by webmasters and ezine editors today. Not only will you get published online, but off line publications, such as traditional newsletters and magazines are also looking to publish your content.
I mentioned being put into ezines – this is tremendously valuable, since your article is now being read by hundreds, if not thousands of pre-sold, targeted visitors who are already interested in your product or service. A certain percentage will follow up on your article by visiting your website and exploring it.
Writing articles can lead to possible joint ventures or partnerships – once you’ve established yourself as an expert, this creates the opening or possibility of business entrepreneurs contacting you for joint venture opportunities. I’ve had manufacturers send me free samples of new products they’re getting ready to market. They’ve asked me to test or use the product, and provide an endorsement. If you test the product or service, and you genuinely like it, ask for the opportunity to sell it.
When you write and post articles, affiliate marketers can find you – they’re are always on the lookout for interesting, profitable niche markets. Since you’re writing and distributing articles, there’s a good chance they’ll find you. By providing quality content in your articles, they know that you understand your niche, and you’ve made it profitable.
Article content – Be sure that what you write is well-researched and easy to read. To get the maximum benefit from all of your articles, be sure to do your keyword research and weave the keyword phrase, or keyword itself, into your article. Always keep the keyword phrase and placement in proper context to the article subject.
You can use the various keyword tools at your disposal to find alternate and complimentary keywords for your articles. People
enter search keywords constantly to look for high quality information. They’ll find your articles in organic search results.
So, if you’ve not yet taken advantage of writing articles, develop a series of subjects right now. If you can’t write an article off the top of your head, do your research and write the article. There are hundreds of quality article submission and distribution sites. Be sure they accept articles on your subject. Some sites specialize in niche markets, such as technology or marketing.
I love writing a series of articles and posting them once a week when I’ve started a new website. This assures me of getting unique visitors quickly, without spending money – just a little bit of my time.