Search engine optimization (SEO) is the science of increasing traffic to your website by improving the internal and external factors influencing ranking in search results. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer.
Since most people use search engines like Google to find websites they are looking for, and since the search engines are trying to serve up the most relevant sites for each search, it’s very important to have an optimized website.
Why is SEO important?
The difference between your business and the competition with all the business is a good website and search engine optimization. Having a website without SEO is like building a store and not letting people know where you are. It’s like creating a commercial and not broadcasting it. It just doesn’t make sense. Without SEO your site will never be found. With proper SEO it’s possible to have more business than you can handle. SEO is one of the most important parts of a website.
The goal is to get your site to the top of the first page of Google for as many of your keywords/phrases as possible. There are 2 parts to this. On-page SEO and Off-page SEO. For the most-part your On-page SEO was done and is being done as your site is created. Off-page SEO is the act of Link Building, Social Bookmarking, Directory Submission, Article Submission, Blog Commenting, etc., as necessary to raise your site in authority and search engine rankings.
How Does SEO Work? – Do I Need SEO?
SEO is getting a website to the top of the search engines by making the website more relevant. Why is it important to be on the top of the search engines? Take a look at the following statistics:
* The top spot in Google for any given search term gets 42% of the clicks
* The second spot gets 22% of the clicks
* The third spot gets about 10%
* The percentage drops as you go further down the page
* Only about 20% of people look at the second page of the search results
* Almost nobody goes to the third page
With that said, if a term is searched 100 times per day, the site in the first slot will get about 42 clicks. The site on the very bottom may get 2 clicks.
Which business will have more visitors and therefore more potential profit? The site closest to the top of the first page of the search results.