SEO or rather Search Engine optimization is all about increasing, amplifying a site’s visitor numbers, that is generate more traffic to the website concerned. The ‘optimization’ is about the website visibility and reaches on search engine sites like Google, Yahoo, and Bing etc where people search for content. Hence, the more visible the site the more traffic will flow to it. SEO mainly uses keywords i.e. the terms to search content which range from high to low denoting that what people most surf for in what category.
SEO experts make use of keywords and in the case of sites like WordPress, tags, to optimize traffic flowing to the site. Also, there are the long tail keywords which are not ranked very high but nevertheless help with generating considerable traffic.
Hence, the companies that specialize in doing the same are called SEO firms. Apart from this, the latest buzz when it comes to web designing is the HTML5. There are a number of explorers that use HTML5 today like Google Chrome and Mozilla Firefox. Not a new thing, HTML5 is already being used by various people across the globe, a tool which gives more freedom in the way of designing web applications.
The use of HTML5 is notably essential and helpful to marketing and hence, SEO firms also get requests for the same reasons from them. SEO companies being the expert in their field can work with HTML5. There job is mainly to make a specific website rank higher. There are a number of ways to get this done and hence, they make use of them to get effective results. HTML5 as a language has made things tough and though SEO firms have web developers who are equipped to deal with it, they cannot predict how it will affect the SEO world.
HTML5 is said to have impressive tags that can help draw visitors, impressions, in terms of the caption, the heading, the article, an image etc. The reason why HTML5 has been invented is for the basic reason that the Internet has evolved. Not so different from HTML4, it is said to be a header for the next few years.
Each tag, whether a footer, header, article tag will be helping in a way of segmenting the content be it audio, video by the way of its format. The applications are about to get better with creativity and so are the different API about to be understood.