Link building is essential for search engine optimization. This ongoing process differs greatly from websites in the mid to late stages of growth. When done properly, it can boost traffic to your site and increase your online exposure. Each link is like a vote for your business. The more backlinks your site has, the higher it will rank in search results. This translates into more customers and sales.
What Is the Key to Successful Link Building?
When it comes to link building, it’s quality, not quantity of backlinks that make winners stand out. Getting 10,000 links within the first 15 days of your website’s existence is not natural and won’t get you anywhere. If you want to be successful and achieve good rankings in search results, focus on quality. Take the time to build organic links that add value to your site.
Any link building campaign should start with a solid strategy. Ask yourself a few questions. What does your current link profile look like? What strategies are you going to use? How can you reach out to webmasters? What type of anchor text should you work with?
My backlink sources are social networks, article directories, forums, and blogs, but this doesn’t mean that you can’t try other link building techniques. There are hundreds of ways to build links to your site or blog. What works for a site might not work for another.
Before you get started, make sure you understand what a quality backlink is. Inbound links that come from websites with a high page rank are a lot more important than those from pages with a low page rank and little or no authority. A backlink from the CNN or BBC website is worth more than one from a site launched a few days ago. If you want to build a strong backlink profile, try to obtain a high number of quality links from reputable sources. Make sure your links come from authority sites in your niche.
Link Building Strategies That Work
There are hundreds of link building strategies out there, but only a few of them work. My backlink sources often include sites and blogs owned by other companies and organizations in this industry. Many marketers are penalized by the search engines because they are using sneaky SEO techniques that involve link farms, link pyramids, blog comment spam, and paid links. These strategies might work on short term, but you will probably end up being banned from the search engines.
The best way to get quality links is to write unique content that provides value to your audience. If you write great articles offering fresh information, people will click on your links and share your posts with their family and friends. This will boost traffic and increase the number of links pointing to your site. If you have a business website, set a blog within your site. Post original content at least three times a week. Offer quality information without being overly promotional.
Marketers and business owners can obtain relevant backlinks from Facebook, Twitter and other social networks. When you sign up on these sites, you are allowed to include one or more links in your profile. You may also add links in your posts. The more content you share, the more people will read your updates and click on your links. Other popular link building strategies include guest posting, blog commenting, article marketing, web 2.0 submission, video marketing, and press release distribution. These techniques can be used by both individuals and businesses. These are actually some of my backlink sources that generate great results.