What in the world is SEO, or Search Engine Optimization? This was my reaction when I first learned about this part of online marketing. In short SEO is the way people write the use the content of their website to attract more people to their site via search engines.
Usually webmasters will look for certain keywords or phrases that are commonly used for the focus of their website. They will then include these keywords into the wording of the site with the intention that search engines will pick this up and show their site as a hit when a search with those keywords are being done. This is an effective way of getting more hits, but it is a longer term procedure.
The following tips can really help you if you want to increase traffic with SEO:
1. Write the content of your website with the focus in mind. When your website focus on dog food it is a good idea to have the word included a few times in the text. This will help you attract people who are searching for information about dog food.
2. Write articles that are tailored with this in mind. For instance, write an article about “the best dog food for your dog”, or even “Canned or Dry dog food: which is best?” These type of articles will improve your standings with the search engines.
3. Update your site and write articles regularly. Search engines crawl the internet frequently to look for new content that they can highlight. Old content quickly fall in ranking since search engines try to give their visitors the newest, most updated information available.
4. Do not simply add the keywords into your site and hope for the best. Remember that your content needs to be readable. If your content is nonsense it will not help you build credibility on the internet and have visitors return for more.
Doing a search on SEO techniques can also help since there is a lot of free information available on the internet. Lot of people ignore this very effective method for generating huge amounts of traffic. Just remember that this is not a quick fix.