An Introduction to Search Engine Optimization – What Works?

Search engine optimization can be a tricky process. There are many proclaimed methods, and many different ways of doing it. But to the beginner, how do you know which one is right? Why are there so many variations of getting your site to the top? While many would agree it can take a while to get to the number one position in Google for a moderately searched for keyword, there is some disagreement on how exactly you do so. Let’s take a look at the main factors of SEO that determine your site’s rankings.

The first and probably most important is backlinks. What is a backlink? A backlink is a one-way link referring back to your website. It can be simply the physical link of your website, or it can be a link with anchor text. Anchor text is when you create an HTML encoded link with a keyword phrase in it that you wish to rank for. How many backlinks should you create? This is also a highly argued key point in the process of search engine optimization. Creating too many backlinks too fast can cause what is known as “sandboxing” in the Google search engine. This is when your site is taken out of the search engine placements for a time span of anywhere from one to five months. Creating backlinks too slow, on the other hand, will leave your site lost in the deep pages of the Google search engine.

The next important factor in ranking is the website’s on-page SEO factors. This includes things like title, H1 tags, and keyword density of your website’s content. It is important to include the keyword you are trying to rank for in your title and header tags of your web page. This instructs the search engine that your website is specialized in the term you are trying to rank for, and gives a boost to your ranking. In terms of keyword density, it is recommended that you have anywhere from a two to five percent density.

In the end, there are many things that effect your website’s placement in Google. If you have all of the right things included, you can obtain the coveted number one position in the search engines for your given keyword. Take your time creating backlinks, and most importantly, never give up on chasing your dreams.

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