A link is a text you can click on to follow to another webpage, commonly known as a hyperlink. Links that point to the website are termed backlinks, and are called so because they point back to an article/site/blog of the business. A linking strategy, backlinks are also called incoming links, inbound links, inlinks, and inward links.
Backlinks are important because without them, the website loses a good chance to generate traffic. It makes no matter how great your content is, how optimized your keywords are, how excellent your site design is and everything else; if you don’t get backlinks, it’s as if no one has ever visited your site and read your content. Or, if someone did visit your site and saw no backlinks, chances are, he will never visit the site again. That’s how significant backlinks are.
How do you become an authority site?
To become an authority in your niche is not as hard as it may seem. Now, while there is no clear-cut definition of ‘authority’ from Google’s viewpoint, there is a numerical formula that gauges the popularity and authority of an individual page on the Internet. You are considered more or less an authority by these indicators: publishing large and quality content frequently, engaging your readers so they keep coming back, getting your message across many channels as possible, and diversifying traffic from other sources like social and print media, etc. With such exposure, you and your website will be considered an authority.
So, how do you build backlinks in order to become an authority site? Here are some important points:
Create powerful content. If your page has relevant and high-quality content, people will start linking to it. This is called the natural way of getting backlinks. The more backlinks a page has, the better.
Get exposed. Getting listed in directories and posting in forums, blogs and article directories are acceptable ways of building links.
Join Content Exchange and Affiliate Programs. Offering RSS feeds for free to interested sites will get those sites to promote your website. This will enable you to get website visitors who may turn into possible customers. On the parallel, Affiliate Programs are good for getting visitors, so they are also good at building backlinks.
Make use of News Announcements and Press Releases. A newsworthy event is a good material for a press release. If it is professionally written, a press release can bring you lots of visitors, and the backlink from a respected site to yours is a good boost to your SEO efforts.