Backlinks are the building blocks of good search engine optimization and are excellent to use when building a website. If you are looking for a way to improve how your website shows up in the search engines, backlinking from other websites to yours is a great way to get your search ranking up. If you currently do not have any backlinks to your site or aren’t building any here are some basics to get started.
What are Backlinks?
Backlinks are hyperlinks that are directed to your website from another website. You might have links from a webpage on your site that point to another site or outside links from another webpage that point to your site. Links that come from another web source to yours are considered backlinks because they direct back to your site once clicked. They can be used as a means to improve site authority in the search engines or as a way to improve incoming traffic to your page.
Why are they Important?
The number of links a website has is a good indicator of its popularity and its importance with search engines. Google, the most popular search engine on the web today, gives higher rankings to websites with a larger number of backlinks giving the site more credibility. It’s important to build links to your website via credible sources because it shows that your website provides quality content that is relevant. It’s not enough just to have a bunch of links from sites that aren’t of any value in the search engines, but from sites that are credible and are of similar content. Your links should come from relevant websites that provide quality content. Other blog site, press releases, and social media sites are places to link with. Paying for links is not recommended because there is no way for you to control where the links are coming from and how fast they are being linked. It would seem pretty suspect if you have a brand new site with 50,000 backlinks all done in a week. Done this way search engines may end up banning your site if they feel like you are manipulating the process.
It’s best to build your backlinks slowly and over time. Having quality backlinks to your site will attract quality visitors. There are many strategies that can be used to link your website with others. Some have been discussed here, but there are many other ways that can be used to backlink your site. Figure out which ones work best for you and what you are trying to accomplish with your site. Keeping track of your links is helpful to know which sites are linking back to you for any tweaking or research to continue improving your rankings. Backlinks should be a priority in your search engine optimization efforts. It’s going to take some work, but shouldn’t be rushed and should be done over time to gradually increase your rankings and improve the quality of your traffic. Keep track of which techniques work best for you and continue to improve on those and learn new techniques over time. Remain consistent with your link building campaign and over time you will see vast improvements in traffic.