Nowadays there are very few people who really understand how SEO works and not even they can put a finger on what will bring results and what will not. However, with a bit of help from the major search engines, online business owners can slowly but surely disentangle the way SEO works in our days. One thing is certain, though: there are no shortcuts and no artificial SEO practices that can still bring results. Everything is social, interactive, almost organic.
Here are four tips that will help online entrepreneurs get quality backlinks. They rely on a long term strategy plan and the results require some time until they become visible. However, with ambition and perseverance and, most importantly, with an SEO link building strategy in mind that relies deeply on quality, everyone is bond to obtain noticeable results.
1. Comment Marketing
One of the most important aspects of this procedure is to make sure that the submitted comments actually provide value to the readers and visitors of a website. When commenting, people can tend to be a bit controversial – this is allowed, but only as long as the comments are not offensive.
By providing quality comments and offering information that comes as a completion to an article or blog post, a business owner raises awareness of their company and thus may succeed in driving traffic from that website to their own.
2. Forum Commenting
This is another solution that many online business owners tend to ignore. Forum commenting is in many ways the same as blog commenting – people who place their comments have to provide value to the community. But there is also another major advantage: when creating a profile, people can actually set up their own signature and they can personalise it by introducing their website’s address within their signature.
This way when they are commenting on the forum they are leaving their website address on that forum as a landmark – this is important not only from an SEO point of view, but also from an organic point of view: it draws traffic to that specific website.
3. Guest Blogging
The practice is almost a fad nowadays, being extremely popular among both big and small online businesses. The thing is, many business owners have realised the value of writing on others’ websites and blogs:
– by sharing their expertise, they become known to a much more broader audience
– they get access to others’ databases (or visitors)
– they can include their website’s URL in the About the Author section and people who read their articles can click on that website address
– and so on
4. Providing Testimonials
One of the most disregarded practices in the online world, testimonials are a gold mine for those who know how to use them effectively. Nowadays very few people spend time providing testimonials to their suppliers or contractors, but a written quote or a video recording in which a business owner recommends their supplier can also provide a link back to their website and thus build links.
These are just four of the solutions offered by internet marketing experts when it comes to SEO and link building strategies. Nonetheless, these new SEO tips will only bring results if they are being implemented on a daily and a weekly basis.