Approximately 50 to 80 percent of online content is in English. Building links for English-based sites is a challenging task. What about international websites and blogs? Search engines operate locally and internationally. A search query in Google will give different results for the same keyword in Google.nl, Google.es, and Google.co.uk. If you want to set up a foreign site and build quality links, you need to learn a few things about SEO and find the best link building strategy for your online business.
It is important to understand that no matter what niche you are in, if you don’t have a link building campaign for your website, your content will not be found by your target audience. Quality is a key factor in off-page optimization in foreign marketers. The central component of a successful link building campaign is your website and its content. Start by identifying your audience and then optimize your website so that it can provide value to your prospects. Studies indicate that building links to foreign sites delivers results much more quickly than link building for English sites.
First of all, you should submit your website to local directories. Each country has its own web directories. You may also contact local business partners and offer your products or services in exchange for a listing. Analyze your competitors and see where they are getting links from. Keep in mind that not all links are created equal. Add your site only to the most relevant directories.
Join business organizations in your country. Some of them may offer free advertising space, while others may have member directories where you can submit your site. Write articles and press releases related to your niche. Send them to newspapers, online magazines, and article directories. Include a link to your website in the resource box. Article submission and press release distribution are powerful marketing tools that can generate huge traffic to your site and help you get relevant backlinks.
Add fresh content on your website and include the right keywords. Use research papers, diagrams, and infographics for developing interest amongst locally-based online communities. Hiring a local link building team is a viable option. Encourage your customers to leave feedback and testimonials on social media sites, forums, and third-party review sites. You may also join local forums, provide useful information, and spread the word about your website. Building links for foreign sites is not very different from getting links to an English website – you just have to think globally and act locally.