Developing backlinks (links from another site) to your site is essential to improving your SEO (search engine optimization) and search engine rank. Therefore it makes no sense to spend time and energy building backlinks and not know whether or not they’re finding the links.
If you’re not familiar with the link building concept and its relevance to SEO, here’s a brief summary of what it is and why it’s important. Search engines rank all websites on the web. Different search engines, such as Google, Yahoo, and Bing, all have unique criteria on how they determine a website’s ranking. Even so, a common rank factor for all the engines is backlinks. They are third party votes for your site in the eyes of the search engines. The importance of your website for a given subject is partly judged by the number of backlinks referring to the site. So it’s not enough to just have good content. Google and the like need to see other people saying your content is good through backlinks.
Submitting to article directories, commenting on blogs, and interacting on social media are just a few of the ways to build backlinks. If you’ve tried any of these activities you know these methods can be very time-consuming. They will pay off eventually for your SEO campaigns. In the meantime, track your backlinks to eliminate wasted effort.
Here’s how to check backlinks for free with Yahoo:
Go to Yahoo’s main page.
Type “site:www.yoursitename.com” in the main browser search box.
Look for a tab title “Inlinks”.
Select the tab to see the full details of the links pointing to your website.
Click on each link to see which keywords are being used to link to your site. This allows you to know, and not just guess, which keyword phrases are bringing you the most traffic.
In addition to revealing keywords, Yahoo offers even more options for you to filter and drill down into your backlink results for useful SEO data.
Check backlinks with Yahoo on a regular basis to know which link strategies are working.