Link building is the practice of getting other websites to link back to your site. If you run a website or blog, then you are probably familiar with the most common backlink building strategies. In addition to submitting your website to directories and exchanging links with other bloggers, there are many other ways to improve your rankings and get relevant backlinks from reputable sources. If you are ready to try something new, check out the following link building strategies:
Search for local and national events and offer sponsorship. Ask for a backlink from the event’s website. Even if you don’t get a link, the benefits of branding are valuable on their own.
Images play a key role in link baiting. Taking pictures and posting them on Flickr is a great way to get backlinks and gain exposure on other websites or blogs.
Write Product Reviews
Sites like Epinions and Amazon rely on consumer reviews in order to provide the social proof that drives their sales. Write unbiased reviews and include a reference link to support your research.
Share Your Expertise
Publishing content on other websites can help you obtain quality backlinks. If you are an expert in your field, contact other bloggers and offer to write a guest post on their sites with a link back to your website. Since you’re the author of the article, you decide what anchor text to use and where to link to.
Build an App
If you come up with a good idea, you could find your company featured on hundreds of review sites. It’s not necessary to build an app on your own. You can always hire a developer to do the job for you.
Running contests with prizes is a fantastic way to get relevant backlinks to your site and gain exposure online. All you have to do is to require participants to write about and link to the contest from their website or blog.
Post a Job Listing
Job listings are often syndicated across multiple websites. If you are planning to expand your business, post a job listing along with a link to your website. This simple strategy can bring you hundreds of quality backlinks.
Link building has countless benefits for your online business. A successful backlink building campaign will help you achieve higher rankings in search engines and increase brand awareness. Find something you enjoy doing and use it as a method to get quality backlinks to your website or blog.