Building quality backlinks is essential to online success. There are a number of factors that propel your site to the top of the search engines but links are arguably the most important. Don’t mistake the fact that not everything is created equal, however. Search engines are becoming more rigorous in their determination of “high value” sites. Fortunately, there are key ingredients that if followed can keep your webpage from being penalized and hold its position in the searches. How does that sound?
Types of Links
Investing time towards the process of backlinking begins with understanding the different types of options available. Those that you find within content are best known as contextual links which are those within the body of content most commonly found as anchor text. The idea is to implement a targeted keyword as the anchor text that is linked back to your site.
Authority links retain a high trust with the search engines and are as the name implies, hold high authority not only with readers but also search engines. Techniques such as writing guest posts or trading are effective in creating backlinks with authority.
Obtaining an agreement with another webmaster to swap links to one anothers sites are reciprocal links. Submitting to link exchanges and simply contacting other webmasters are successful tips for reciprocal linking.
Source of the Link
The content of the websites that point back to your site hold a large amount of weight with the search engines. Take into account not only the written word on your site but also those pointing back to you. Is the site relevant to your niche or topic? What is the page rank? How old is the site? Is it an authority site? There are a number of items that can be viewed as important by the search engine with the source. The important consideration to bear in mind is that quality is far better than quantity.
Age of the links
Webpages come and go in the online arena regularly. Search engines place a lot of weight upon sites that have withstood the tribulation that result from the online environment. The age of the links is a good reflection of the quality of sites. Receiving backlinks that are well aged has a positive bearing upon the effect of the site pointing back to yours. The search engines want to provide their visitors with the most relevant site based upon the search. When a well established site points to your webpage it is an indication to the search engine that you have valuable content.
Seek out those quality sites for creating a webpage that climbs through the rankings for search engines. Remember that quality for building backlinks is much more important than the quantity. Consider a links potential ranking power and how that affects your site. Begin now to embrace these ideas while you acquire the “perfect” link. Would that work for you?