Every business that has a website should implement a search engine optimization strategy that will help them leverage their business. This can help you get your site listed on the top result pages in Google and Bing.
Search engine optimization (SEO) is a strategy that will enhance your website’s appearance in the web visitor search result pages. The main purpose of SEO campaigns is to generate more traffic to your site. Intense SEO strategies can mean complex site revamping with an internet marketing solution firm or consultant that specializes in this aspect. However, there are a few DIY steps that you can implement yourself to help you get started with your campaign.
1). Know where you stand. It would be crucial to regularly assess where you stand on your current SEO ranking. There are plenty of free tools in the Internet these days that will help business owners and freelance professionals track the progress of their SEO efforts such as Google toolbar and Alexa. It is also important to check your referrer logs constant and track where most of your visitors are coming from and the search words they used to find your website.
2). Keywords and keyword phrases. Put the appropriate keywords throughout every detail of your site- content, URLs, titles, image names, tags and so much more. Think about keywords as search terms that people will probably used when looking for your services. The page header and title tags are the most important aspects for keywords. Be strategic in your keyword use and avoid stuffing.
3). Create your own site map. Adding a site map will make it easy for web crawlers to search pages on your site. Ask your web design Israel Company to do a revamp on your site.
4). Search engine- friendly URLs. Make sure you name your URLs with your keywords.
5). Avoid flash apps. Flash applications may look fancy but they don’t mean anything for SEO.
6). Link back to your site. Integrating internal links into your site is a very basic SEO strategy that you shouldn’t miss. Make it a habit to link back to archives regularly when making new content. Link your content appropriately and moderately; you don’t want people to get annoyed.
7). Image descriptions. Web spiders can only detect text and not images. Make the words associated with your images as clear as possible. Add captions in your photos.
8). Content. Search spiders love content. Content needs to be fresh and regularly updated. Integrate a blog into your site. A blog is an excellent way for you to reach out to potential and existing customers and will help you get established as an industry expert.