In SEO, the name of the game is higher rankings and more traffic. But if you run a non-profit website, SEO takes on another meaning. Sure, you’re still trying to improve your rankings and increase your traffic – but you’ve also got other challenges and other things to accomplish that traditional websites do not.
Unlike a “traditional” website that only aims to make a quick sale or collect email addresses for a mailing list, non-profit websites have to build up a rapport with their visitors, and the plan they come up with for their SEO services has to reflect that. After all, a good non-profit website will solicit donations, ask for volunteers, and encourage people to join in “the cause”. To get all of that, you will need to create lasting relationships with people who truly believe in the work you’re doing. It will take more than a simple landing page or a “buy” button to do that.
SEO services for non-profit websites are even more crucial than “traditional” websites because the competition is so much fiercer. Remember, people only have so much money to donate and so much time to volunteer. If you do not have a major presence out on the world wide web, your non-profit organization will be invisible. For every other non-profit website that outranks you on the search engines, that’s money and volunteer man-hours that you are losing to another organization.
Adding to the puzzle of SEO services for non-profit websites? You need something affordable.
There are plenty of SEO firms out there that can help you, but they also come with huge bills. Unfortunately, though, a non-profit organization does not have the budget that other businesses have. If you don’t want all of your money to go towards your SEO bills, you are going to have to do your homework – and find quality SEO services that are also affordable. You don’t have to cut corners on your SEO strategy; you just have to find a company that can help you, without breaking your budget.
And – speaking of companies – is there a rule that you have to use professional SEO services for non-profit websites?
It’s more of an unwritten rule.
After all, most non-profit employees are spread too thin as it is. With all of your other daily responsibilities, the last thing you have time to do is try to become an SEO expert and attempt to create and implement your own SEO strategy.
Instead, when you get professional SEO services, you don’t have to worry about any of it. That way, you can devote your time to more pressing issues!