Charity is probably not the first thing that comes to your mind when developing a link building campaign. Nonprofit organizations are usually in the same league as government websites when it comes to domain authority. Getting backlinks from these sites can increase your search engine rankings significantly. Although it takes some time and effort to see results, you will get the warm feeling of helping someone who is in need. Sponsoring charities is a great way to generate high quality links and increase brand awareness.
Find one or more non-profit organizations. You can either make a donation or apply as an affiliate. Many charities rely on intermediaries, so they have affiliate programs. If you promote them in order to raise funds, they will link back to your website. In addition to charities, there are many organizations that require donations to continue operating. They often thank their donors by creating thank you pages that contain links.
If you are not able to make a donation, you can volunteer for a charity. This will help you get relevant backlinks to your website and become more experience in a field that interests you. The vast majority of non-profit organizations are very generous in linking out to business owners and websites who volunteered or partnered with them. In order to find non-profit organizations that match your interest, go online and search for terms like: “donations,” “thanks to the following donors,” “sponsors,” etc.
Showing that you care about the community will help you establish credibility and trust. When people visit your site and see that your company is socially responsible, they will appreciate your efforts and tell other people about your business. If you provide quality content on your site, they will link to your posts and become regular readers. While your donation is meant to help others, you can still use it to promote your website. It’s a win-win situation.
If you choose to promote non-profit organizations as an affiliate, place a banner or a widget on your website. Create a landing page describing the mission and values of the charity you are promoting. Organizations that support humanitarian causes will be happy to link to your landing page. Contact other webmasters and bloggers to report your initiative. Don’t forget to share your landing page on social networking and social bookmarking sites. Encourage your fans and followers to make a donation and support your cause.