In every Pay Per Click (PPC) campaign, you need to think about two vital things: first is creating successful ads; and second, deciding how much to pay for each click. Take time to read this in order to come out as a PPC winner.
Once more, creating successful adverts is the most crucial thing in your campaign. You want your ad to stand out amongst the rest because of the presence of thousands of PPC ads competing to catch a buyer’s attention. You don’t want your ad to look like every other ad out there, do you? Therefore, how do you exactly make attractive, money-making ads?
You need to determine your target market and your choice of keywords before crafting your PPC adverts. Highly targeted ads will almost always out-perform those directed at a general audience. Your ad should also contain your main keywords in the title or near the beginning of the body text. Make your prospective customer do something with your ad by saying something that will provoke enthusiasm and response like “Join now for 25% discount!” or “Click to save on DVDs”. Just make sure that you are actually selling what you’re advertising. If not, Google will put out your ad in just a matter of hours. If your ad says you have something for free, you better have something for free listed on your landing page, too.
After crafting your first advert, craft 3 or more adverts that are totally different from the first. Test these adverts and after a few days or a week, assess how your ads are doing. Check the click through rate (CTR) of every ad; you’ll most likely realize that one of the ads is doing better than the rest. If this is the case, remove the low-performing ads and create 3 or more ads that closely resemble the successful one, each with slight differences in the title and body text. Again, observe the performance of this new set of adverts. If you notice again that one stands out, repeat the process. In this way, you will end up with only the highest quality ads that are performing equally. Don’t forget to continually monitor your ads daily if you want them to always perform effectively.
Though there are a lot of PPC programs out there, Google AdWords is probably the most popular. When you enter your MAX CPC with AdWords, it will show you what Google estimates your average position will be for each keyword. However, you’ll not see how much the competitions are paying for their positions. I would recommend starting out with a MAX CPC that is slightly higher than the normal to give you a slightly higher ranking and increase your chances of accumulating more clicks. Your rank will increase if your ads perform great. As you start to set up a good CTR, you can adjust your maximum CPC depending on the position you wish to get.
PPC advertising is not that complicated after all; even beginners like you can become PPC winners. Just remember the two most important things in PPC Management PPC Management,and you’ll have a successful PPC Search Advertising campaign ahead of you.