Marketing your business in the African travel industry can be tricky. How will a couple of British tourists find out about a lodge situated in the thick of the African bush? Nowadays the solution is easy. Internet marketing, will promote your business across borders and continents. If done correctly an internet marketing campaign is a solid investment with a high return. No commission to travel agents, you will have direct influence over the branding of your company and all you really need in an internet connection.
Watch the Competition
If you want to start an internet marketing campaign, your first step will be to find out what the competition is doing. This is not to say that you should copy any one. However competitor analysis will help you identify what the standard in your market is. Knowing the competition will also allow you to find your own niche in the market and create unique selling points.
So you know what everyone else is doing – now it’s time to look at your own business. Why should visitors use your services? What is it that you offer that no one else does? These unique selling points will make great cornerstones for your internet marketing campaign. These selling points can be anything from the characteristics of your location, to activities or facilities. Also ask guests, what they enjoyed particularly about your services.
SEO your website
A solid and functional website is the anchor for your internet presence. The website should be easy to navigate and have a clean and attractive layout. More importantly web users need to find the website. Organic search engine optimisation (SEO) is one of the most effective ways to get targeted traffic to your site. A professional SEO consultant will help your site rank well on Google for relevant search terms. Have a look at Biggestleaf’s website to find out more about Organic Search Engine Optimisation (www.biggestleaf.com).
Write a blog
A blog is a great addition to your website. It keeps your site alive with fresh content and keeps visitors coming back on a regular basis. Blogging will also allow you to communicate news and recent developments from your field of business as well as special offers and events to your readers and customers.
One of the nicest things about blogging is that it’s interactive. Once readers start commenting on your posts, you will have a great opportunity to do some free of charge market research.
Another free of charge way to promote your business online is social media. Depending on your business and customers there are several options. Facebook, Twitter, Youtube, Flickr and other social media platforms can be used to create brand awareness, interact with prospective clients and drive traffic to your website. A social media campaign works best as part of a holistic internet marketing campaign.
Offering specials on your services will give your internet marketing campaign some extra punch. Limited offers will offer give web users an incentive to visit your blog, Facebook page or website and effectively help you get more bookings.
So there you go. You’re running a business in remote and beautiful place, but with the internet you can still call out to the world and the world will come – with hard cash.