No two businesses are ever alike, even when one sits in direct competition with another. This is due to the fact that they each have different combinations of ideas, resources and other elements that are used in their daily operations. It also means that a company can achieve its business goals without using the traditional “shooting fish-in-a-barrel” strategy to keep pace with the competition. Additionally, those companies who utilize social media marketing can reach out a global audience.
Here are some practical tips on how to succeed in social media marketing:
Create an effective social media marketing strategy – ideas that should be considered regarding the intent and the overall objective of that strategy should include the branding process, customer relations, improved site exposure, inbound website links and SEO content, networking, relationship building, and most importantly trust.
Connect with the right target audience – try to imagine who the ideal client or customer would be based on audience targeting tools and specific demographics. Ask specific questions such as:
• What product or service is the customer looking for?
• What is it that the consumer needs or wants the most?
• What are the customer’s expectations?
Offer high quality content – make sure that your website is updated regularly with fresh information that is relevant to the company message or objective. Provide links to third party resources that are pertinent to your business. This will assist business owners in the branding process and enable them to create a positive image of the company and its products or services.
Focus on the content, not the element of networking – unfortunately, most online entrepreneurs get this completely reversed. By staying focused on creating high-quality content and making it valuable to those individuals who visit the site and read it, you will get natural backlinks and drive organic traffic to your website.
Never “over-optimize” – whenever the same content is used over and over again at multiple sites, the business leaves behind what is referred to as “digital footprints.” This throws up a red flag or warning sign to the search engines. Write unique content and keep your keyword density to a minimum in order to avoid being penalized by search engines.
By following the tips listed above, there is a much greater chance of succeeding in social media marketing and promoting your business to the right audience. Social media is a powerful advertising tool that can leverage your business and help you increase brand awareness.