If you happen to be new to Google AdWords then it’s high time that you take this opportunity to read a few pieces of information about it in this Google AdWords tutorial.
The first thing you need to know about Google AdWords is that it is a pay per click advertising model or PPC where your ads are displayed on different websites over the internet which directly link to your own business website. pay per click advertising model or PPC means that you pay only when someone clicks on your advertisement. The big advantage about this kind of advertising model is that your ads will only appear whenever an internet user searches for same keywords or phrases similar to your ads. This means that the people who will be clicking your ads are already more likely to be interested in making a purchase.
Next stop with our Google AdWords tutorial is creating your own a Google AdWords account. All you basically need to do on this part is go to Google.com and sign up for an account. Google will then guide you through the entire process. Take note though that a minimum deposit of $5.00 is required to set up your account and start your AdWords campaign.
Remember that all Google ads must be completely in text and the title must not be more than 25 characters. You will then get two additional lines of 35 characters each where you can describe your product or service. You need to utilize all the lines well by putting relevant and interesting descriptions about your product or service. However, the most important thing you need to remember form this Google AdWords tutorial is that you should create ads that are well targeted. This means that you should not make ads that are too general so your ads will only show to your target audience.