The key to building a successful business online is to generate as much traffic as you can in the shortest possible time. There are a lot of websites out there that have excellent design and well crafted content but generates poor traffic, which leads to the ultimate demise of their business.
Building an interesting and a highly creative website is just the beginning of your quest to success, everything else relies on how you promote your website in such a way that clients and customers will know about your site, find it, and keep coming back to it. Even when you have the best website in the world, if you do not have a consistent flow of traffic coming to it, all your work and all your efforts will be worthless.
There are several website owners out there that feel extremely frustrated because all their efforts of setting up a great looking website with the most interesting content in the planet do not produce any results – they do not get the ROI of traffic and return contrary to their expectations. So if you are planning to penetrate the online marketing industry, it is strongly recommended that you know how to get a steady stream of traffic to your site.
The very first thing that you need to do is to fully understand and grasp the whole idea of search engine optimization or SEO. You need to have the necessary skills as well that will help you improve your search engine rankings and make your website very easy to find in major search engines such as Google.
How Backlinks Affect Your Rankings
Almost all websites in the internet compete to get the highest possible rank in the Google search engine results. One way to do this is to feed your website as much backlinks from other sources as possible, this is because Google uses backlinks to determine the importance of your website – the website that has more backlinks are deemed more important and relevant hence given the first spot in the Google search engine results.
A website that has a lot of incoming links from other websites is considered a very popular site, which is why Google will love it. However, getting backlinks is not as easy as you think and it definitely cannot be done overnight.
Google AdWords has a special tool just for generating backlinks. Although that is one effective way to generate inbound links to your website, there are other ways that you can do aside from using Google AdWords that will also help you improve your website’s rankings – submitting backlinks to Social Bookmarking sites, regularly producing quality content, using relevant keywords and phrases (with the help of the Google AdWords keyword search tool), blogging and submitting articles to online article directories.