Abbreviations and What They Mean

PPC - pay per click button illustration design over white

There are a lot of Internet abbreviations being thrown around on the web these days, and it can be confusing. Sometimes these Internet abbreviations and what they mean are confusing because they are so closely related. Here is a list of some of the abbreviations you may run into, and their meanings.

PPC

PPC stands for pay per click. Pay per click is a form of advertising offered by some of the major search engines to affiliate marketers. PPC offers these affiliate marketers an opportunity to create an income on the Internet. Google AdWords is considered the most popular form of PPC. You can view pay per click advertisements within a Google search. They are located on the right-hand side of the search results that are returned on Google’s search page. When an interested party clicks on one of these advertisements they directed to a website that offers either products or services for sale. Each time an interested party clicks on one of these PPC advertisements, the person who wrote the ad will be charged a small fee.

CPA

CPA is a term used for cost per action. With CPA advertising, the goal is to get an interested party to take an action on a particular website. This may be simply signing up on someone’s e-mail list, or filling out a form. If you are involved in CPA marketing, you will get a small fee each time you direct a potential customer to a website who fills out one of these forms or signs up on the e-mail list.

SEO

SEO stands for search engine optimization. SEO involves many steps. The end goal is to convince the major search engines that your website offers good quality content for there customer. If done correctly, the major search engines will rank your website highly within the search results. If a website can attain being listed on the first page of the search results, it can then receive a flood of traffic.

SEM

SEM is the term for search engine marketing. The goal here, like SEO, is to drive as much traffic to a website is possible. The difference is that SEM techniques are much different. Usually search engine marketing involves paid tactics such as PPC to drive traffic to a website.

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