Despite the different update carried out by Google, SEO is still alive in 2014 and does not seem to be stopping anytime soon. So what are the best tools in 2014 and why you should consider using them? Continue reading this article in order to get some insights on this topic.
With PR updates becoming more and more erratic, it is important that marketers find other ways to assess the quality of the sites that they are dealing with. This is where the Moz Toolbar comes in handy. The toolbar provides a variety of indicators that will help you determine whether a site is worth getting a link from. Domain Authority and Page Authority are two of the most important indicators that you will be using consistently.
This is another great tool when it comes to assessing deep linking data. Together with Majestic SEO this is two of the best tools when it comes to getting information on a domain or analyzing your competitor’s backlink profile. So the next time you are thinking of purchasing a dropped domain or a site, you might want to make use of Ahrefs to get a better indication of the inbound links.
Do you make a lot of outreach? Do you have to contact webmasters on a regular basis? If this is the case Buzzstream is the tool par excellence. You will be able to keep all contact details of the webmasters you interact with together with the links to your own site. The tool will provide you with various features such as prospecting for links and analyzing those links. What is interesting with Buzzstream is that all the data stays in one place and help when it comes to decision making. Definitely recommended for all those that want to take the SEO game seriously.
If you are serious about your on-page optimization then this is a tool that you will need to master in 2014. Screaming Frog will allow you to find duplicate content within your page, create Meta description and create in-depth SEO audit of your page. The tool will crawl your site and present you with any on-page errors that may be hurting your ranking.
These are only a short list of the best SEO tools in 2014. There are plenty others out there and the key is to try them to see whether it fits your needs and requirements.