What Is A Funnel Strategy
A funnel strategy is the creation of a number of pre-planned steps that a visitor goes through before they reach the end of the funnel where they can purchase your product or service. A funnel goal can also be for the viewer to leave an email address in exchange for a gift, PDF, video, or something else.
It’s called a funnel because there might be a lot of people who enter the funnel, which is usually a post or page on a website, but many tend to drop out before reaching the conversion finish line. As the number of people lessens the crowd thins or narrows, resembling a funnel type.
When a visitor reaches a point of decision and does what you’re nudging, or recommending them to do is called a conversion. The viewer converts from browsing to taking the action you wanted them to take.
The most successful funnels have only a few steps from start to conversion. Sometimes a way to increase conversions is to shorten the number of steps to a sale.
Getting Traffic To Your Funnel
- One basic strategy is that traffic from organic searches, social media, or a YouTube video, drives traffic to your website blog page which leads the viewer to a product offer or recommendation. Reach visitors from social media and organic traffic and send them to your YouTube video.
Although not a replacement for regular blogging, video blogging has become an extremely popular way of reaching online viewers.
- Article marketing is a great way to enter a lot of content online for the search engines to rank, and for the viewers that are searching for that same article content.
Building up the site naturally will provide continuous site growth without spending any money.
How to Leverage Organic Traffic For An Email Campaign
One great way to leverage your site traffic is through the use of pop-ups. It’s important not to overuse pop-ups as they can take away from a friendly user experience while the viewer is trying to read your post.
Scaling a PPC Campaign is Easy
Sooner or later almost every successful business owner faces the decision of whether or not to expand the business to meet potential growth opportunities. The primary reason to scale a business is to increase profitability.
Here’s how PPC works:
Each time that your ad is clicked, sending someone to your website, you pay the search engine a small fee. When your campaign is set and running nicely that fee will not be a problem because every click could very well produce a sale.
An example would be that the PPC fee is $.50 per click and you’re selling a product worth $100. A few sales could pay for a lot of advertising and be a wise thing to do.
If you’re going to leverage and scale, be sure to use an existing funnel, a process that already gets organic traffic and conversions. Then add to that already converting system an avenue for collecting email addresses for another campaign. This can also be done with a Facebook ad, or a YouTube ad sponsored Instagram or boosted post and more.
Adding additional traffic to an already existing campaign and taking, what is working and scale it through the paid traffic of some sort.
So you see, scaling with a pay-per-click campaign really is simple.