Search engine ranking of your website can help your business to generate more clicks and sales. It has emerged as one of the top marketing tools for businesses which are focused on online promotion of their business websites.
More and more companies are allocating budget space than ever toward SEO promotion and marketing. SEO Optimization of your website can help to improve the volume of online traffic by improving the SEO rankings of your website on popular search engines like Google, Yahoo!, and Bing.
There are several SEO companies from India which are offering different types of SEO promotion services to customers around the globe. As per the study conducted it was found that 90 percent of the online traffic remains on the top page 1 and most of the people do not venture beyond page 2 while searching for any service or product.
But SEO promotion and marketing isn’t as easy as it may seem. It demands a host of strategies to help climb the search engine ladder to page 1, which includes content revision, link building, coding, and even social networking.
Any SEO company whether it is from India or located worldwide must adhere to the Google guidelines and must devote time to clearly understand objectives of your business before embarking on your SEO project. Before you plan to hire an SEO Firm from India for the online promotion of your website there are few questions which you must ask your SEO Company before hiring them. Some of these questions are as given below:-
a) Determine and cross-check keywords suggested by your SEO Firm. You can cross check statistics of different keywords suggested by visiting Google Keywords Suggestion Tool to determine whether keywords suggested by your SEO firm will bring any potential clicks or not.
b) In most of the cases SEO Optimization requires several changes to the website. Therefore, you have to be prepared for these changes. However, you must ask for a detailed explanation of each and every change which your SEO Firm has suggested.
c) How would they promote your website? There are various promotion techniques such as Article Promotion, Social bookmarking, Social Networking and few others. You need to perceive their precise approach before they start promoting your website.
d) Enquire about on-page and off-page optimization techniques they would be using.
e) Ask for previous client references from at least 2-3 clients. You must check them personally to ensure that those references are real and not hyped.
f) Ask bidding SEO Firms about how long they have been in SEO business, who would be working on your project what sort of SEO promotion experience they have.
g) The cost of any SEO project depends upon numerous factors such as:-
Number of Keywords Targeted
Number of Search Engines Targeted
Competitiveness of targeted keywords
h) How will your website be monitored and maintained over time, and what sort of SEO reports will you receive to measure your progress?
Choosing the right SEO Company for your website is more than a matter of price. It’s important to select an SEO firm that is experienced, and qualified in all aspects of search engine optimization and promotion.
Search Engine Optimization is not just any other service like web design, or software development. It is a highly specialized marketing technology. Experience and expertise of the SEO firm you are planning to hire will determine the success of your business website. Therefore, you must choose your SEO Firm wisely.