Are you looking to enhance SEO through keyword optimization? Here are a few techniques that will help optimize your blog posts through On-Page SEO techniques which are as important as Off-page optimization. On-Page SEO especially deals with the optimization of the content according to the specific keyword.
Title of the blog post
The most important factor in a post that determines the success when it comes to search engine rankings is the blog post title. The main keyword must be present in the post title. At the same time, we should not include keywords more than a particular limit with the purpose of improving the search rankings.
Blog Post URL
The URL of the post must consist of the targeted keyword. Especially the keyword should be included in the beginning of the URL address. Things to avoid in a blog URL is the presence of special characters, brackets, symbols and commas etc. You can use characters and numbers along with dashes that helps in differentiating the two separate strings in the URL structure in a blog.
Inserting Heading Tags
It is desirable that you use heading tags for highlighting key points, headings and sub-headings. However ensure that you do not make use of H2 and H3 tags a lot of times since it would be considered as a negative SEO practice.
Density of the keywords
The overall keyword density in a post should be only 1.5% of the whole content in it. Ensure the main targeted keyword is inserted in the first as well as last paragraph of the post. It is good to either bold, underline or italic the keywords and phrases in the post to improve the blog popularity.
Including Meta Tags
The perfect Meta tags and Meta keywords have to be included within the blog. Ensure the presence of targeted keyword in both of them. The Meta description tag is often considered as an overall summary of the post. The description should be within a maximum of 160 characters along with enough spaces included in between. The Meta description tags must be user-friendly as a means to improve the CTRs or Click through Rates in the search engines.
Images are an important factor when it comes to on-page optimization. Try to include attractive images that are related with your blog and try to include the target keywords as the image name which gives better search results. Ensure the images are of small size rather than big size since the blog post can result in slower loading times if images with big size are included.
Total word count of the blog post
Lengthier well-researched informative posts are more search-engine friendlier than short blog posts. The greater the word count, the more SEO-friendly the post would be. Try to write it in a natural way with the descriptions having the targeted keywords and the blog post would possibly find a place in the top pages of search engines at a later stage.
Interlinking of Content
It is good to interlink your blog post with others that are related to your niche. However try to keep the targeted keywords different from each other. Content interlinking results in readers spending more time in your blog and reaching out to the interlinked blog posts for more information.
External Websites Linking
By linking to external websites, you are paving the way for your readers to read similar blog posts that will help them provide with more relevant information about the topic mentioned in your blog. However ensure the external websites are trusted websites before linking them.
Engaging Content has to be written
The post you write has to be engaging and must include various methodologies for receiving the reader attention in a blog post. This can be done by asking queries to the readers or asking opinion related to the blog topic. This kind of approach is important since lack of engaging content will make readers leave your blog early and that can result in increased bounce rates.
Checklist for On-page SEO that needs to be followed
Placement of keywords
- Keyword must be in the blog title
- Keyword must be in the first paragraph
- Keyword must be in the last paragraph
- Keywords has to be made bold
- Keyword should be in the permalink
- Internal linking has to be done
- Outbound linking towards top quality sites is desirable
- Add infographics, slides and videos etc
- Lengthier posts with more than 700 words word count
- Image optimization before uploading
- Less page loading times
Things to avoid
- Avoid increasing keyword density more than 1.25% of the total word count in the blog post
- Ensure the H1 tag not exceeds more than one time
- Avoid repetition of H2 and H3 tag