The best social bookmarking tool for driving traffic to your site isn’t one of the better known websites such as Delicious, StumbleUpon, Squidoo, Reddit or Digg. Not even social networks like Facebook or Twitter. The real answer lies in services that submit your webpage to all of these websites with just one click.
Therefore, it’s safe to say that the best bookmarking tools are less well-known sites such as Onlywire, IMAutomator, SocialMarker or SocialAdr. Apart from saving time and being generally free, these sites can really contribute to some of your work going viral. And as far as the best social bookmarking tool goes, SocialAdr doesn’t only submit your work instantly to 40 bookmarking websites, it also lets others do it for you! This way you can get devoted readers participating in the promotion of your website. All of these sites have paying options which generally submit your work to more places.
Another great option for social bookmarking is TrafficBug. Despite not being free, it is cheap (20$ a month) and also includes your website in general and RSS directories. If you’re working with a larger budget, Bookmarkingdemon (BMD) is definitely worth the 147$ it costs. It not only creates accounts in about 100 sites, it also works like a charm getting backlinks in a personalized way. A few months of using it will boost your PageRank (PR) for sure.
On the downside, I haven’t found any of these sites (even BMD) to consistently work perfectly. That means that the connection is broken between Onlywire or SocialAdr and one of the destination sites. Therefore, it’s not a bad idea to check once in a while to see which sites your submissions are constantly failing on, and add them manually. Social bookmarking sites are also weary of spammers, and try to crack down on the worse quality submissions. You might find your accounts being shut down if your content isn’t good.
Of course, you might want to personalize your communication strategy a bit more, and find a focus to share your work on social networks. Facebook or Twitter users tend to respond much better if it looks like you’re talking directly to them, being humorous, inspiring or irreverent instead of just adding a link with the post title. I recommend a mixture of both: automatic bookmarking with a bit of catering for your followers. They tend to love conversations, not just being herded into a website, no matter how good its content is.
So if you think you have great content but can’t seem to get the traffic going, check out these social bookmarking tools and make your work known to the world.