Did you know that 75% of Internet users have the intent of purchasing a product or service when using search engines?
Furthermore, 85% of Internet users find websites through search engines although 90% of Internet searchers do not go past the top 20 search engine results which means you need a top ranking if you want to be discovered online.
In this article you’ll uncover six primary benefits of search engine optimization and what it can do for your business.
First off search engine optimization can help you generate greater awareness through more traffic, brand visibility, and public relations. Imagine the searcher 3,000 miles away from you that discovers your business or you for the first time thanks to a top 10 Google ranking. The impression this person likely has of you is that you must be a serious entity and competitor because the “company” you keep online.
Let’s say you are a company of five people and you have a number one Google ranking and your next online competitor is a company like IBM, Apple, AT&T, Dell, Procter & Gamble, or UPS – what do you think that person is going to associate with your company and/or brand? They know nothing of you other than you outrank some heavyweights online so you “must” be legitimate in pretty damned good.
Compete More Effectively
The issue is not about spending power with SEO, but it is about implementation and a savvy strategy. The “little guy” can compete all day long with the “big boys” whereas he can’t financially. That’s the beauty of search engine optimization.
Because of this greater awareness, you can more effectively compete because of the presumed credibility. The size of your company is irrelevant and you can compete on a level playing field which means you can have a global reach without having a physical global presence. You’ll also get a higher retention rate of visitors because it is very easy to find your site once you have achieved a top ranking.
Search engine optimization can deliver an excellent ROI if done properly. Unlike PPC, you are not limited by daily budget in terms of the number of clicks to access your website. Generally, SEO can be done on a fixed cost basis even if you do it in-house as opposed to outsourcing it.
Attract a Captive Audience
Since search is a demand driven activity, you have a highly captive audience when a search is performed. Searchers are essentially asking to be marketed to when they conduct an online search. They are either looking for information, to buy something, or solutions to a problem.
A more captive audience can obviously lead to an increase in sales because search is the ultimate pull marketing strategy – they look for you as opposed to you blasting them with an ad in hopes that someone pays attention. They are highly attentive when they do a search!
In this article you reviewed six primary benefits of search engine optimization and what it can do for your business.
Now, isn’t it time to take action by implementing SEO as quickly as possible so that you can start to grow your business exponentially?