Search Engine Optimization (SEO) is not without its twist and turns. Implementing it once doesn’t necessarily mean that the battle is won and your site is up in full coverage on the World Wide Web. You need to continuously pour out efforts to boost your website’s coverage in search engines, as well as ensuring that it has enough ranking to guarantee of a good placement.
If you want to a successful implementation of SEO on your page to boost its traffic, then it is essential for novice to know all the basic rules that comes with this strategy. In fact, knowing some of them will ensure that you will be doing it the right way so you won’t have to go back to the beginning to redo it again.
Rule # 1: Picking Out The Right Keywords
The use of keywords is the gist of SEO. Instead of focusing too much on improving your placement in result pages, you might want to first pay attention on making sure that your page is picked up by search engines during lookup. This is where keywords come in.
Considering that Web surfers will be using keywords on search engines for information lookup, integrating your site with keywords is the best method to improve its coverage — giving it a higher chance of a possible match. You need to carefully research on the commonly used keywords and keyphrases that is related to the content of your page. Consider short and simple keywords instead of long ones.
Rule # 2: Properly Integrating Keywords On Your Page
Implementation of keywords requires some basic rules to follow; such as:
o Spamming of keywords on your page is not allowed. Reaching over the standard keyword density will only result to your site being banned or blacklisted.
o Follow the rules of placement — start first with placing the best keywords on the Title of your website, as well as 200 characters worth of keywords on your site’s Meta description.
o Integrate keywords on the actual content of your page. Make sure that you do not compromise quality over quantity. Number’s doesn’t mean much if it makes it harder for your visitors to understand what’s on your page.
Now you have a good idea on the function of keywords on SEO, as well as how it should be researched and implemented on your website. Note, however, that following the above rules on the dot do not result in overnight improvement on your page. It may take a while to get the desired results since there are also other site owners out there that are doing the same thing. Continuously update yourself with strategies concerning Internet marketing and SEO so that you can implement what you’ve learned for an improvement in your site’s overall traffic.
http://7seo.com/ — Search Engine Optimization