How Search Engine Web Crawlers Find You

  Search  engines play a major role in bringing you the most targeted and qualified customer when it comes to  organic  traffic to your website. So to fully take advantage of search engines, it is important to understand how they work and how they help customers find your website through search.

Most people are not aware but there are two types of search engines that visit your website and the most common type is by robots that are also known as crawlers or spiders.

Spiders crawl in to your website to see what you have, and then it indexes them so people can find you when people search. When you submit your website through submission pages specifically for this reason, these spiders index your website into their database to retrieve when people search for certain keywords. Spiders are nothing more than an automated program designed by search engine system for investigation of your webpages. They read all the content posted, checks for the sites META tags, follows links that are connected to the website. After the spider retrieves all the necessary info to index, they take all the information found in your site and indexes your site by saving it into their central depository. Each link that is connected to your site is also visited by these spiders to report the relationship between the two sites. Some spiders only index few pages on your website so keep in mind the different algorithm for each search engine companies.

These spiders frequent your website to see if any information has been changed or added since its last visit. The number of times the spider crawls in to your website is determined by the moderators of these search engines.

The spider stores the website’s table of content, the contents itself, links, and references of all the websites linked to it, and can index up to a million pages a day.

When people type in a certain key word in search engines, it searches through the entire index which the robot stored and created in its database, instead of finding them on the web itself. Every search engine has its own different algorithm to search through these indexed sites so some sites have different ranking depending on where the search was made.

One of the key features that a spider looks for is the frequency of the keywords and where they are placed on the web page. Its algorithm is also configured so that they can detect keyword stuffing done artificially which is also known as spamdexing. The crawlers checks how each link is related and analyzes each link to determine its relevancy. The algorithm can tell by comparing the sites to understand what the page is about by linking the keywords they find.

It is important to remember that in order for your website to be found in search engines you will have to manually submit them in the beginning before they start recognizing activities on your webpages and really indexing your site into their database. Once you begin to frequently update your webpages and see an increase in steady traffic, the spiders will notice you more and more which helps your website to slowly bump up to the top of search results.

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