Social bookmarking can provide an excellent source of backlinks and also has the potential to drive large amounts of traffic to your website. It is for these reasons that social media agencies regularly incorporate social bookmarking into their clients’ online marketing campaigns. If you want to explore social bookmarking as part of your SEO or social media marketing strategy, here are a few tips to help you get more from your efforts.
Choose Your Sites Carefully
There are dozens of bookmarking sites on the web, and more seem to spring up every day. Although some marketers create accounts on all of them which they then update using third-party software, if you are just starting out then it’s a better idea to start by focusing on just a few. For social media agencies, the most important factor when choosing an appropriate platform for their clients is to find out where their target customers hang out, and you should use the same tactic. After that, spend some time familiarising yourself with the set up so you are completely clear on the community’s way of doing things before you get involved.
Create Excellent Content
Without creating excellent and relevant content in the first place, who is going to bother to bookmark it? The sort of content that does well with social bookmarking is content that is easy to consume and is of direct interest to your target audience. Top 10 lists, how-to articles and anything humorous or controversial is a good place to start. Combine your content with compelling headlines that stand out above the rest and you’re on the right track.
Although ultimately the aim of social bookmarking is to advertise your own content, you have to give in order to receive. With social bookmarking that means getting involved in the community, following other users, growing your base of contacts, commenting on the stories of other people in your network and providing your own opinions. This all takes time and effort, which is one of the reasons you should start out with just a few sites.
Take Advantage of Social Bookmarking
Social media agencies regularly use social bookmarking in their clients’ online marketing campaigns. It is certainly an area worth exploring, and if you get the hang of it and start to build a strong presence in a bookmarking community then the rewards can be immense.