There is no doubt that White Hat SEO can produce you top rankings. The reason behind is very simple as these provide search engines with authentic data. This data is caught by search engines without any deception. That is why they provide an entrepreneur with the comfort of legitimacy which is hard to overlook. However a Black Hat SEO will seldom care about that and will indulge into things that are made for search engines only and not for humans. But a White Hat SEO will produce something which is well scripted to get a good web page ranking.
A sudden divide has ruptured the SEO industry. This divide has been caused by a separatist movement between Black Hat and White Hat. The difference between the two is very simple. Black Hat is something that uses unauthorized means of search engine optimization. White Hat SEO on the other hand makes use of genuine ways of search engine optimization for authenticity.
Now the question that arises out of this scenario is that how White Hat SEO optimization can produce you top rankings? The first thing that a proper SEO firm will in this regard is create a good and easy website. What this actually means is that a reliable SEO firm will produce a website which is easy to navigate. This in turn will increase web traffic and help in attracting more visitors. That is why they construct a website that can draw the attention search engine crawlers.
Then a White Hat SEO also takes care of a website being SEO friendly. Hence the content needs to be extremely well fabricated of any website. They will make sure that the content of website is fresh and accurate. It will have all the hot niches and proper keywords to spin a magic. This will be done by keeping the target audience and subject matter of a web page intact. They will never compromise quality of content or nay other services that is required to get a website up the ladder.
Again a White Hat SEO will also satisfy the needs of an RSS feed to make the content visible without venturing the homepage. Then they will also work on things like site maps, feedback forms and making larger icons all of which help in attracting more and more viewers. They will assist a big or small business house with blogs and all the details that is possible to be done. The will follow all the rules and get a web page in the top ranks with accuracy.
Overall it can be said that web pages are not scrutinized by search engines ad visitors but also by experts from the industry. So a SEO firm needs to treat a website with utmost care. They need to use appropriate methods to get top rankings amidst search engines. It is always better to use dependable measures to do so in comparison to Black Hat SEO or any other such unreliable techniques.