First, you must realize that targeting the right keywords
or phrases is the ‘key’ to making any kind of profit from
your site. Choosing the ‘right’ keywords (the exact keyword
or phrase surfers type into the search engines to find your
site or product) can make or break your online venture.
How do you find these profitable keywords?
One simple way to do this is to just type your ‘keyword’ into
the different search engines – then take note of the number of
paid adverts listed for your keyword. If there are no paid
adverts — chances are high that your keyword is not a paying
Perhaps, a more exact way is to use Wordtracker or Overture.com,
they will give you the numbers of searches made last month for that
keyword, along with a whole list of variations on that keyword
or phrase. Overture will also give you a list of who’s bidding on
the keyword and how much they’re willing to pay for traffic to
Getting a high ranking (at least on the first or second page)
for a paying ‘keyword’ in one of the top search engines like
Google, Msn, or Yahoo can set up a nice revenue stream
on your site. It can mean a lot to your site’s bottom line.
So try these 10 quick ways to ‘kick-start’ your keywords:
1. PPC – Pay per click, this is the ultimate kick-start method but
you must know what you’re doing! Paying for traffic or hits to your
targeted keywords is probably the best and fastest way to kick-start
your keywords. Use Google AdWords or programs like overture.com to bid
clicks to your keywords or keyword phrases.
In PayPerClick marketing, many marketers target ‘every’ keyword
for the product they are selling, including misspelled words
and phrases. They may then narrow down their list to only the
‘keywords’ with a high conversion rate, how many hits
it takes to get a sale. One sale in 10 clicks and you could be on
easy street. One sale in 1000 clicks and you’re probably on your way
to the poorer side of town!
In other words, you could lose a ton of money if you’re not careful
or prudent. Do some serious research before you jump into this arena.
Recommended reading would probably start with
Google Cash by Chris Carpenter.
2. Anchor text it to death! Especially if you’re targeting Google
traffic, you must have your keyword or phrase placed in a many on-site
and off-site ‘anchor text links’ that you can possibly get.
Anchor text in an url link is as follows:
Off-page factors are very important to Google which ranks sites from
PR0 to PR10; the number of ‘anchor text’ links with your particular
keyword coming from high PR sites is extremely important —
the more high PR links you have, the higher the ranking for your
keyword or site will be.
Some savvy marketers have found that it might be more cost effective to
buy ‘keyword links’ on high PR Sites for your targeted keywords rather
than shelling out money over and over again for the
or yearly purchase of certain high profit pulling keyword links
that place your site or selling page at #1 on SERPs (search engine
results pages). A #1 spot on Google for a high paying keyword that can keep
paying for years is worth its weight in gold. Notice the large
number of ‘moans and groans’ whenever a major shift in Google’s
rankings occurs i.e. as in the Florida update.
If you’re targeting Yahoo, make sure you repeat your keyword often,
and at the top of your web copy page. Place it in your ‘alt text’ in
your website’s images. But be careful, don’t keyword spam by repeating it
hundreds of times on your web page.
3. Plug it into your existing site. Professional marketers, plug in
their keywords into their existing sites by placing links on all or
numerous pages on their sites. Some use a resource table at the bottom of each
page, then when a new resource (keyword) comes along, they just update and plug in
this new link. Do a little homework, and check out how some major SEO sites
have this column of resources (keywords) listed on all their pages — thus,
providing a large number of internal links to their keywords — directing
or tunneling PR towards their most profitable keywords.
4. Place your anchor text link in your blogs. If you’re a prudent
marketer you will have already turned some of your site’s normal
offerings into blogs and rss feeds. Example, if you have an existing ezine or
newsletter, place an online version into a blog. If you regularly do company
updates, news releases — place these into a blog and rss feed.
5. Likewise, you can start a series of blogs on your keyword or subject
matter. It has meant an overall increase in traffic and rankings to my sites
and perhaps more importantly the ‘spider activity’ has gone from almost nil to a
daily infestation. Regularly ‘ping’ your posts by using sites like
my.yahoo.com, this will get your keywords spidered and indexed more quickly.
6. Place your anchor text links on marketing forums or on forums related
to your keyword’s subject. Forums are a great way to kick-start any
keywords that you are targeting. The traffic is great and most
of these forums are spidered daily.
7. Place your anchor text keywords on a high profile site. If you can
get your keyword links on some ‘major players’, sites which have over
a million links or more, do it! I have noticed my site is spidered
more frequently and by different robots after getting my links on sites like
buzzle.com and addme.com, it probably won’t hurt your Google PR ranking either!
8. Place your anchor text keywords on high profile blogs. Again, don’t
keyword spam but try and build strategic relationships with top bloggers
in your ‘keyword’ subject area. Then the mutual exchanging of links will
fall into the natural scheme of things.
9. Write articles around your keyword topic, and submit them to ezine
directories like EzineArticles.com and goarticles.com. Many marketers
suggest you NOT use your keyword in the Title or Body of your article!
Place it instead in the anchor text link in your resource box.
Reasoning behind this, your article may be picked up by some major sites with
High PR rankings or ratings — if you have the same article on your site — you
will lose traffic to these major competitors. So you have to be a bit sneaky
and carefully funnel traffic to your keyword from the search engines.
10. Start a viral ‘keyword product’. Many professional marketers also
place their keywords into a ‘viral’ product of some kind: a free
brandable ebook, free reports, mini-courses, or tutorials that can be
used and passed around freely.
So next time, don’t just place a keyword on your site and wait for
something to happen, instead, take a more pro-active role by trying
these 10 methods of kick-starting your keywords and you will immediately
see results. They do work and the proof is just waiting your next move…