The Benefits of Using YouTube for Your Business
Small business owners are always looking for ways to get their products and services in front of consumers without breaking their marketing budget. While large TV or radio campaigns can be costly, one platform many business owners overlook is YouTube. Using YouTube as part of a planned marketing strategy can be effective and budget friendly for smaller businesses. For those who are unsure about how YouTube can boost their business, here are some of the benefits you may be able to expect.
Being on YouTube Helps Google Rankings
The Google Universal Search has a unique way of bringing all types of content together in one search engine. Google is able to bring together webpages, books, news, images, and videos all on the same topic with just one click – and if you have used Google lately, you may have noticed that videos are becoming more and more prevalent in searches. By producing well-written content on your blog and creating complimentary YouTube videos for them, you are able to create a series of backlinks that will have your videos and blog postings showing up closer to the top of Google’s search results.
Think of the Traffic YouTube Has
Online video viewing has grown immensely over the last few years and is only going to continue to trend upward. Over 4 billion videos are watched on YouTube every day and by advertising on the site or posting your own videos you will have the largest audience imaginable. As long as your videos and advertisements are entertaining, informative, and help to solve problems or fulfill needs within the viewer’s lives, there is no doubt you fill find a group of avid watchers who will become customers.
Your Audience Will Help You Promote Your Business
Once you have created and uploaded videos that viewer’s love, chances are they will begin to share them among their network of family, friends, and colleagues as well as on their social media pages like Facebook and Twitter… along with positive comments. Word of mouth advertising is the best marketing a business can hope for and the explosion of easy-share options that our smartphones and social media sites give us makes sharing a business’s YouTube videos that much easier and that much faster.
YouTube Can Help You Build an Email List
Using YouTube is also beneficial when you are looking to build a good email list of consumers who fit your target market. There is software available now that allows you to embed a link within your YouTube video that will take consumers to an email sign-up form. Building a list in this manner helps you to target consumers in your market who are engaged and interested in what your business has to offer. In this case, having an embedded link to your subscription sign up and providing an informative, entertaining YouTube video will keep consumers coming back.