Search engine optimization is becoming more and more popular among small businesses. Due to this trend the market is getting competitive and to achieve fast result needs a good strategy at the very beginning. SEO is not a science but only a few technical improvements on your page called on-site
SEO services. Promotion over the internet through PR, articles, link building, blogs, forums, social media, banners, classified ads etc. are called off-page SEO services. All of those things are not difficult and majority SEO specialists can easily do it.
However to utilize this effect and drive just the right quality traffic to your website there must be a certain level of experience, marketing and sales exposure, ability and knowledge how to attract customers and beat your competitors. This has nothing to do with technical knowledge of SEO and not every company is able to deliver this. As a result many clients are disappointed and have problems to grow or even run their business.
In this article I might also let down some SEO specialists expecting new technical tricks. My message below is mainly about setting up the strategy as this is the key.
Firstly it is important to do some market research and set up an online marketing strategy before any web development. Your page should be already developed with a clear idea of market, sort of customers and their needs. This will definitely yield your result and if it is done properly you can receive the traffic without any problem even for 3 weeks old site. So if you intend to develop and launch a new site it is useful to consider this very carefully.
Do you run your business locally or want to target nationwide audience?
Generally to start with a local promotion is always easier and faster. This could bring you the income promptly to be used for example for further promotion and secure business growth.
Start with long tail, narrow targeted keywords in a short term perspective and at the same time pick up some more general, competitive keywords to keep the long term perspective. Short term keywords will help to get the traffic soon and once you achieve some page rang it is much easier to concentrate on long term ones. This way ensures consistently growing traffic from the start.
Would you like to beat your competitors via off-page optimization?