1. Title Tag
A page title is the first thing a search engine will consider while finding out what the particular page is about. It is as well the primary thing prospective visitors will notice while viewing your search engine listing.
It is essential to incorporate a keyword or two in the title tag but you should not go overboard.
2. Meta Tags
It is one of the essential tags as it is listed in your search result. It is what users see when your link shows up and it is what that makes them choose whether to click on your link or not.
Do not forget to incorporate some appropriate keywords in this tag, but avoid stuffing it too. As a result of “keyword stuffing” a number of search engines now totally ignore the keyword tag.
3. Heading Tags
This is an extremely important factor to consider while writing out your site copy. Utilization of heading tags assists users, web browsers and search engines equally to know where the main key points of your copy are.
Your main page title must utilize the < h1 > tag, which gives an idea to the user about your page. Utilization of other tags, for instance, < h2 > and < h3 > are also important by facilitating to break down your copy.
4. Relevant Content
Having content relevant to your main page is possibly the main
At the time of creating your site copy, just write logically, explaining all the information you are talking about. The key is to make it relevant, and to have it seem sensible to the person who reads it. Even if you cheat the search engines into considering your page as great, you can bet that potential customers will be going to some another web site because they realize within seconds that information provided is irrelevant.
5. Link Building
There are a number of trustworthy and niche directory sites that you can employ to present your web site, or particular blog articles to. With authentic content, you will be able to create links with other web sites as well as blogs. To some extent, it is a situation of give and take, because if you link out to other sites, you will get sites linking back to you.