Effective SEO is accomplished through a variety of methods. Finding and using the right words is one of the most popular ways to increase your website’s SEO. One great way to improve your website’s SEO is by blogging. Many businesses use blogging as a tool to increase SEO and to drive traffic to their website. These same businesses also use social media marketing techniques to reach the same goal. The overall object to all of these efforts is to increase your websites visibility, drive traffic to spend time on your site and for those visitors to become paying customers. How can a blog be used as a tool to reach this goal?
• Provide Links To Products: Your blog should be producing great content that is directly related to the products and/or services your business provides. By linking key words or phrases within your blog post, to your actual website, you are driving traffic internally. For example, if you have a business that sells dog toys and your newest blog post talks about great gift ideas for pets, it makes sense to link “gift ideas” to the page on your website where those dog toys are for sale.
• Link To Your Website: In a lot of cases, a businesses blog will have more traffic than the actual website. This can be maximized to your advantage. A simple way to harness the audience of your blog is to provide a clearly marked link, on each blog post, to your actual website. This provides an easy way for the visitor to find more specific information without the hassle of digging.
• Promote Press Releases: A well-written press release is a great way to generate traffic and sales. Along with having a press release that is professionally written and posted on various press release sites, consider posting your press release as a blog post. This additional exposure is a great way to catch the attention of your loyal audience. One important tip to remember is to have a link within your press release that goes directly to your website.
• Outside Links Promoting Your Blog: This is a specific technique that takes time and strategy. When you produce consistent great content, your readers will be apt to share your blog. They do this on various social networking sites, such as Facebook and Twitter or on their own personal blog. Creating this “sharing” network is optimal to reach an audience that is not in your natural circle of influence.
Increasing the visibility of your website is a goal of any business that has an online presence. There are many different ways to increase your website’s SEO. When a business takes the time to apply traditional marketing techniques with online marketing techniques, they have a great recipe for success. Increasing your website’s SEO with the use of blogging is effective and proven. The results will not be seen overnight, but positive results will manifest in time.