Writing a high quality blog takes a great deal of time and effort, so it’s only right that there is a financial reward involved. Bloggers use a variety of systems to make money online but the most popular are affiliate schemes and pay per click (PPC) advertising.
Pay per click is by no means the only method of making money from blogs. There are many different revenue raising possibilities including affiliate schemes, paid links and paid reviews. Pay per click remains the most popular system due to its ease of use.
The majority of revenue raising techniques for blogs can be quite time consuming. Unlike these other techniques, PPC advertising is usually a very quick and easy to implement solution. Pay per click adverts come in lots of different shapes and sizes, so the first stage of the solution is to choose the right adverts for your blog. There is often the temptation to hide adverts away in the lost areas of the page, but remember the more prominent your PPC campaign is the more money you will make. Also you should consider how many PPC ads blocks to run.
Most novice bloggers start with a block of PPC adverts running down the right hand side of a page. This is where people expect to find adverts so they may be less likely to notice this area of the page. Experienced blog marketers look at putting adverts in more interesting and less conventional parts of the page to get more people to look at them. They also use multiple pay per click ad blocks in different areas of the page. Using multiple adverts in different page areas can substantially increase advertising revenue.
Placing pay per click adverts on a page is usually a very simple procedure. Typically all you need to do is to choose the right advert size then put a small piece of code in the right place on your blog for the advert to appear. Unlike the more complex ways of making money online that can take hours to set up, PPC adverts can often be up and running in a matter of minutes.