I’ve had so many people ask me what does an SEO writer do…in fact, I sense that what they really wanted to ask was…what in the world is SEO ? Although many of us have Internet access these days and we use search engines everyday for just about anything, the concept of SEO is not something everyone is familiar with.
To explain a little, here’s a little bit of insight.
SEO stands for Search Engine Optimization. When I say SEO writing, I am actually saying that I am writing an article that is optimized for good ranking in search engines. That means to say that my primary targets are the search engines…well, of course, the article would have to make sense to readers like us, but the primary target are these unseen ‘spiders’ (which refers to programs employed by search engines to ‘crawl’ the pages of your websites. It’s not called the World Wide WEB for nothing). So, the purpose of SEO writing is like this…we identify keywords that are popular among internet users that are not too competitive (a little research will reveal a less competitive and yet still strong keyword), write the article and strategically place the keywords into the article.
If the SEO article is written properly for both spider and reader, when the search engine crawls through the website and pages, it’ll identify the number keywords there and ‘record’ the details down. It goes back to the search engine and starts ‘indexing’ all the information from all the SEO articles it’s gone through and…viola….the rankings in search engines.
It might sound like a whole lot of technical stuff and SEO writing, to a certain extent, can be technical but the technical stuff in SEO writing is not in the writing itself but it’s in the identification of the SEO keywords itself. A good SEO writer should not only know how to churn out SEO articles like a robot but should make the SEO article as comprehensive and informative for as possible the reader too while maintaining the strength of the keywords in the SEO article. It’s a very fine line and a very difficult balance to keep here.
If the SEO article errs on one side, it loses ranking power, off on the other side, the SEO article sounds like a bunch of words knitted together that makes no sense. So, to maintain the quality of the SEO article, it has to make perfect sense, is informative and nice to read and yet, keeps the keywords nicely placed in strategic places.
SEO writing is dirty work, but someone’s got to do it.