Press releases essentially act as announcements to the news media and has been used a marketing and traffic generation tool for quite some time. These media can grab your press releases and publish them, giving you and your website massive exposure. In this article I will explain how press releases work and why they are important to your business.
If you write a well-written press release, it can often generate serious traffic. It will get syndicated to major news websites, give your site lots of exposure and even branding. What this does is it also give you tons of quality backlinks, making it act like articles you submit to article directories. News sites are regarded as authority sites by the search engines, so these backlinks are powerful ones!
The more backlinks you receive, the higher up the search engines your website will rank. There’s really nothing to lose except your time by submitting press releases! You also keep your site in the minds of people by constantly posting important press releases regarding your new product launch or new membership site. This keeps mind share of your business alive in the marketplace.
There are many places to submit your press release. It is best to submit your press release to as many press release sites as possible if you can, to give your website the maximum traffic boost! Remember, you’d want to keep you site visible at as many places, so that people will begin to see you as an authority and pay attention to your business.