There are a few things you should keep in mind, both before embarking on a
For example, if your business sells incontinence supplies and ostomy supplies, you should design a destination page for people searching for “incontinence supplies” and one for people searching for “ostomy supplies.” Also make sure you create a page for people searching for “incontinence and ostomy supplies.” That way, your page is catered to the particular needs of each searcher.
Remember that you may not hit on the best combination of words in your
Your campaigns should contain “action words.” That is, you should entice people to want to click on your ad so they can “learn more” or “join now,” for example. This type of phrase will spark curiosity in people and they will be much more likely to click your ad to see what lies beyond.