If you are one of those people who thinks you can’t make money with PPC advertising, think again. Fast advertising online is a great way to make money in addition to your normal income. Attracting the rights ads, however, is very important. Here are 7 key steps to make online advertising programs work for you.
Key 1: A Good Website
Remember that you will want to attract a certain kind of person, not a bunch of random folks. So target your website and build it around a specific audience and you will get ads placed that will appeal to those same people.
Key 2: Website Design
You don’t want to get people to visit your website then click off before they click on any ads. Design a visually pleasing website and they will stay.
Key 3: Readable and Useful Content
If you offer content that is poorly written or irrelevant, you won’t keep your readers long enough to click on ads. Keep your content interesting and fresh, even if you have to hire it done.
Key 4: Location, Location, Location
Remember that people read websites in an F pattern and left to right, so keep your ads on the left and content on the right side. Use only one headline at the top, and one subhead about a third to a half of the way down the article. Fast advertising online should be well-placed.
Key 5: Bigger Isn’t Better
Proportion is better. Don’t use large ads or visually competitive layouts. The clash will make people click off.
Key 6: Update Your Own Content
If your content is old, you will lose followers and therefore lose clicks. Keep it crisp and fresh.
Key 7: Do Not Click Your Own Ads
You will be shut down because that’s cheating, and the search engines know when it happens. Don’t be cute–play fair.