Increasing Your Reach on Social Media

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We have established over and over again how important social media is for your content. Undoubtedly, content is king but once you have written that amazing content, you need to allow other people to benefit from it and that is where increasing your reach on social media comes in.

Social media’s most important role

As you are probably well aware, social media is your way of connecting with other people so that they can get to know you and to embrace what empassions you. It is exactly through those interactions with other people that they can benefit from what you have to offer. One thing that you should keep in mind is that your content and social media are very closely tied to search engine optimization (SEO). When people who you don’t know are looking for what you are offering, you want yours to be the first business to come up in the search engine’s pages. You want to rank higher than any other business so that you can eventually manage to sell your products and/or services to the other person.

Social media is an extremely powerful tool and you should make sure that you understand all that it has to offer so that you can leverage it to the best of your ability. You and the people you are trying to reach will benefit.

Widening your reach on social media

You may be connected to a nice number of people on social media. However, you may not realize that your number of connections may not be enough. If that is the case, it is time for you to increase your span and there are several ways that you can do that. It is just a matter of figuring out how to make that happen using the tools that are available to you.

  • Amazing content is key: You probably know this already but you are not helping yourself or your business if you don’t put your best effort into writing content. If it is mediocre, why would anyone else want to read it? With the amount of competition that you have, you can’t afford to offer anything less than amazing. As you are writing content, you need to keep keywords and key phrases in mind. They are critical to the success of your content. When it comes to your content (an effective form of content is a blog), you need to keep in mind that your goal is to offer educational, valuable, compelling ideas that make the reader want to continue reading. That is all that you should have in mind. Your content should never be about trying to sell anyone anything. Of course, honestly, that is your ultimate goal but it is a goal that you will accomplish always down the road (if you are lucky). The reason that the keywords are so critical may be obvious to you but not everyone necessarily understands it. It is because you want the other person to find you when he or she is searching online. Your content needs to resonate with the other person.
  • Concentrate on acquiring inbound links: Inbound links goes back to the search that other people will be conducting online. Inbound links (or backlinks) are very important for your business. That doesn’t just mean the concept of those links. It also means that the links themselves must be good quality. If any of your links are broken, they will not work and then the other person will not be able to land on your website. Your relationship with the person will be over before it has even had a chance to begin. Of course, the content itself must be everything that it should be (exciting, informative, valuable, educational, etc). If your content isn’t any good, it is doubtful that the person will even arrive at the point where he or she is willing to click on your links. Your links also go a long way to contributing positively to your credibility and trustworthiness. First of all, you need to believe in what you are doing and in how you are expressing it. If you are secure, you will not only post your own (original) content but you will also post valuable content that comes from other people. The reason that you will do that is because your top priority is to satisfy the wants and needs of your reader. It goes back to the concept of WIIFM? (What’s In It For Me?) No matter how talented and knowledgeable you are, if you are not able to solve the other person’s problem, it won’t work out for you.
  • Boost your number of followers: If you are good at what you do, the people who have become your loyal followers will tell other people about you. Those people, in turn, will tell other people and, before you know it, you will have a whole bunch of new followers. Of course, it goes without saying that as you increase the number of followers that you have acquired, they must all be the kind of followers who you want. They must be following you for the right reasons. Your followers must be relevant to your business and you must have some sort of emotional connection that binds you.
  • Ensure that your social media profiles are perfect: It will never be enough for you to simply start social media profiles and then walk away from them. Social media profiles must be nurtured and you must pay attention to them on a consistent basis. That means that not only should you complete each of your online profiles but you should also make sure to keep the content fresh, when appropriate.
  • Establish and nurture relationships online and in person: Relationships are at the heart of your social media success (and your business’ success). It is a really good idea to cultivate relationships both online and in person. That is one way to really keep the relationships solid and meaningful. Just like anything that is worth having in life, relationships take care and love. If you put a great deal of effort into them, you will get back at least as much from the other person.


Broadening your reach through social media is probably not as difficult as you may think. However, it is absolutely necessary for your business if you have any hope of becoming more successful than you are right now. Increasing your span will help you to build a stronger social media presence, which is essential to your success. Take advantage of all that social media has to offer. It will help you tremendously to increase your numbers.

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