Is your business implementing the most effective advertising method available to it? You might think you are, but if you’re not leveraging pay-per-click advertising, you’re probably not maximizing your marketing performance. At least that’s the conclusion of an April 2009 survey conducted by Practical eCommerce.
A provider of resources and insights for online business owners, Practical eCommerce asked its “readers to grade various advertising methods based on how effective they were at increasing online sales or increasing web traffic. The advertising methods queried were
An overwhelming majority of the survey’s respondents put pay-per-click advertising at the top of their list in terms of “effectiveness in promoting an eCommerce store and improving sales.” The hard figures? “The survey found that 79.3 percent of those participating believed that pay-per-click (
Does this group of select individuals’ assessment hold water? MoreBusiness.com, the one-stop small business resource center, thinks so. The website agrees that
1. A good
2. Because they are “typically moderate in size,”
3. You only have to pay for
Nevertheless, there are some caveats to look out for when implementing a pay-per-click advertising campaign. For instance, regardless of whether a click-through generates a sale, you still have to pay for it. Also, since web visitors almost always ignore the left side of the screen, positioning your ads on the right side of the page is vital for success.
You don’t have to learn these lessons the hard way, though. A web design, web development and SEO specialist who is thoroughly versed in the ins and outs of pay-per-click advertising can help you implement a
A pay-per-click marketing service provider can provide you with quick, targeted traffic by leveraging sponsored ad services such as Google AdWords and Yahoo! Search Marketing. Such an expert can also help you hone in on the most important considerations when doing