I have been working in the
When you work in this field of
I want to express my concern with the amount of complexity added to the subject of
Like any technology or methodology, people are looking for usability. They want something which works, creates an effect or makes a difference. This same concept applies to
Using a technology requires sticking with the basics of that technology. If you sift through the thousands of available “sources” you can usually locate the real source, and this is the information and method one should use when working out how to go about it. This is the correct way to learn and apply anything.
I find it amazing how some
It is so laughable to watch, and it goes like this:
SEOExpert Joe, needs to get “green carrots” on page 1 of Google for a client.
- He is working on it for months, bookmarking, social networks, links etc.
- After 2-3 months he takes a step back and looks at his visitor and keyword stats. Not much change, he just isn’t getting the results and his client is starting to wonder.
- Suddenly he realizes that a cool video on YouTube may boost things up and get’s this produced an online.
- The following week “green carrots” is on page 1! It’s great, it worked and the client is all happy.
- After sitting back relaxed and looking at his results, he suddenly realizes that he never optimised the content of his page with enough keywords. Oops. He only mentioned “green carrots” once and still got a page 1 result. This strikes him as strange and it seems to violate everything he learned about page optimisation in
What happens next is interesting. The
“Google is no longer giving any value to keyword density. This plays no part in
He writes a nice 1000 word article about it and due to his experience, is extremely certain of his findings. He even makes a jab at Google about no mentioning it to anyone. Now he has kudos for finding this out before anyone else.
This is extremely frustrating for anyone who wants to learn the subject of
Now don’t get me wrong, I am not talking about the many very useful articles, digests and tutorials out there which can greatly assist an
Adding confusion to the subject
I have a real example of this. Last week I read and article from a “leading
“Keyword density is, without question, NOT a part of modern web search engine ranking algorithms for the simple reason that it provides far worse results than many other, more advanced methods of keyword analysis.”
Quite a statement! Who’s your source? They referenced Dr. Edel Garcia’s seminal work on the topic – The Keyword Density of Non-Sense. If you go through this source’s article, Dr. Edel Garcia tries to break down the mathematical equation of keyword density improving search results and in the ends supposedly proves it could not be true.
The final statement in Seomoz’s comment on keyword density is amusing.
“Dr. Garcia’s background in information retrieval and his mathematical proofs should debunk any notion that keyword density can be used to help “optimize” a page for better rankings. However, this same document illustrates the unfortunate truth about keyword optimization – without access to a global index of web pages (to calculate term weight) and a representative corpus of the Internet’s collected documents (to help build a semantic library), we have little chance to create formulas that would be helpful for true optimization.”
What does this all mean? In summary, Seomoz told its thousands of followers that “Keyword density has NO PART in
How to simplify
On the opposite side of this story, there are many intelligent
So back to the point, the simple question lingering on us now is, “Who is the source?”.
Let’s take a look shall we?
Who decides what ranks well?
Who decides if your content is good?
Who decides if your keywords match what people are looking for?
Who determines if an external link has authority or value?
The answer is simple: Google.
The interesting thing which I found when talking to other
But, if you want to get into the nitty-gritty of it all, you best bet is to go back to source.
Matt Cutts from Google’s Search Team provides hundreds of videos, articles and updates to keep
Google wants quality, they want results and they want a great user experience. The only way they will accomplish this is getting
Just last week a young