A good and marketable website is a very important asset to a business. Today, it is essential for every business to have a website. A good website is like a good salesperson, which will lead your prospects closer to closure. One important factor that makes a website good is the design. A well-designed website will capture visitors’ interest and make them inquire about your product or service.
Before you come up with the design of your website, you must identify the target audience. What kinds of visitors do you intend to please? How old are they? Which country are they from? If you want to achieve success online, you must create a website that suits the interest of your target audience.
When you work with your designers, make sure that you let them know about your business objective and branding. The experienced designers will understand the expectations and choose the right fonts, colors, theme and pictures to translate your message through the website.
Visitors have very little attention span when they visit your website. If your website cannot communicate clearly and capture their attention, they will leave immediately. So, do spend some time to make sure that the design is done thoughtfully.
If your target audience is people who are above 50 years old, you might want to use a larger font. Also, you should use black or dark text on white background to ensure that they can read the words more easily.
Other than the design of a website, you must also consider search engine optimization (SEO). SEO is the process of increasing the overall organic traffic to your website via search engine result pages. And in order to do this, your website must be SEO-friendly. SEO is the bedrock of internet marketing and it starts right when you design your site. So, make sure that your designers understand the importance of SEO and design a SEO-friendly website.
When you are working with your designers, make sure that they clearly understand your expectations. This will prevent any misunderstanding and ensure that the project will finish on time. Always provide at least 2 websites for references and give them a creative brief.
Remember, a good business website must be both engaging and marketable. Put yourself in your visitors’ shoes and think about what they are going to see on your competitors’ websites. Then, work with your designers and ensure that you create something that is better than them.