Firstly you must decide how you want to market your e-business. There are paid ( PPC ) campaigns or free campaigns (article marketing, Facebook etc.) Are you going to use paid advertising like
Further if you are choosing to go for the paid advertising campaign, you will again have to look into the best way for you to get your business advertised on the web. A few warnings regarding paid advertising, if you decide to go for Pay Per Click advertising on Google be very aware that the cost can spiral out of control if you do not watch your advertising campaign closely.
Paid advertising is one of the many methods that can be very good for promoting your e-business. You must be very cautious though otherwise you will lose your shirt. You will have to be able and willing to get your thoughts right as well. You can not expect to do this with a negative outlook. Work hard on yourself and on your business.
On the other hand, if you want to keep your expenses low, I would recommend that you start with article marketing to promote your e-business and website. You will have to do research and determine what is being said in your specific area and what the customers are looking for. You can then start to write about your product in a manner that is beneficial to your possible customers. It is not advisable to write about you or your business but your article must be informative with good quality information.