So, some slick talking salesman is trying to sell you SEO services. He might sound very convincing and you might really want to believe everything that he’s saying but you worry that you’re going to lay out a whole bunch of money and be stuck in a contract without much to show for it. Times are tough and you sure could use a boost to your business. What should you believe?
Most SEO companies might tell you that they can’t guarantee anything an that search engines can be fickle at times. This is the truth. Search engine algorithms change multiple times a day and it can be nerve racking to watch your website bounce around from page to page. It can actually become a type of addiction as you watch your website climb in the rankings and then plummet to the depths of search engine hell only to arise again higher than it was before. You will feel great when your site is on top and want to fire your SEO guy when your site slips. But will all this stress be worth it in the end and can SEO help your business? That’s the bottom line.
Only you can answer this question and it’s a pretty easy question to answer once you take a look at the numbers. A top spot for a search engine query can get you 70 to 80 percent of the traffic from people searching for a particular keyword. In general, you might hope to get a 25 to 30 percent conversion rate which might be people calling you on the phone or visiting your business. How much is one customer worth to you over a lifetime? If you do the math and take a look at how many customers you might be able to bring into your business over a month and then subtract the cost of SEO services then you have your answer.
It really is very simple math. You might get caught up in a sales speech about the benefits of SEO and how cool it would be to have your website on the first page of a search engine and how your competitors are paying big money in pay per click advertising but in the end it all comes down to simple math. Calculate how much you stand to make from SEO services and then subtract the cost of the services.
One way to look at SEO would be to consider it as a form of advertising. No different than any other form of advertising, there are variables that come into play. Are people looking for your service or product? How much do you stand to gain by bringing a customer to your website? What can you do to increase conversions? Could you offer special discounts or something for free to bring people in the door? SEO is just advertising using what people do naturally to get your name and your business in front of them.
These days, search engines have replaced telephone books and newspapers as the place where people look for information when they are looking to make a purchase or find a service provider. You will simply be leveraging the search engines results by making your website appear more attractive to search engines using many different techniques. That is, your SEO service provider will be doing this work for you.
So, if you wonder if SEO services might benefit your business, do the math and look for someone with a proven record who will work with you to make your business more successful. Find someone that is willing to put their reputation on the line for you and who wants to build a relationship with you and not just take you for a ride.