SEO Secrets – Off Page Optimization

OK, hopefully by now you’ve now realized how important your organic SEO campaign is to the future of your business. You may also have tried AdWords for a while and after your credit card maxed out at lightning speed, you realized that something had to be done.

Don’t get me wrong, AdWords can be a great tool, I use it for testing all the time, but to actually try and make a return on the capital invested is often harder than it seems. Very often, the pricing of each click is based on the LIFETIME value of the potential customer, sometimes even above that, especially when ego or inexperience gets involved.

Anyway, it doesn’t really matter how you arrived at the decision to go ‘natural’ or ‘organic’, I’m just glad that you did. Because it is absolutely the right thing to do. Organic search results are a terrific bargain, because once you have gained that coveted Google page 1 listing, then all the clicks that you receive from then on are free. You cannot fail to make a profit!

Unless your web-site is so bad that no one signs up or buys anything, but that’s another story for another day. Assuming that you’re selling something that somebody wants, then you MUST make a profit. BUT, and it is a pretty big but, it all depends on how much it costs you to obtain that page 1 listing in the first place.

Spend your money foolishly, either by trying to do it yourself, when you should be spending your time on other aspects of your business, or even worse, employing someone to do it for you and those people then not knowing what they should be doing.

Even scarier still is that they use some sort of ‘black hat’ or outlawed SEO tactic and your site simply vanishes from Google, overnight.

It’s happened to me and I know just what a horrible moment that is, when it dawns on you that you’ve been wiped. So, don’t let that happen to you. If you’re going to do it yourself, don’t look for the shortcuts.

If it looks too good to be true, then it probably is. Realistically, unless you are a SEO expert, then I suggest that you either follow the excellent course here or outsource your SEO work, which are two smart things to do. To a trusted, proven party. After all, when my car goes wrong, I don’t try and fix it myself, I take it down to my local mechanic.

It’s his job to keep up to date with all the latest technologies and remedies. So it is with any SEO expert. It is their job to know what works and what doesn’t.

Their job is to invest as little time as possible to get you the best return. They know if what they do works, they will get repeat business.

More keywords, more results, more keywords. A win win situation for all.

I guess I took a long time to get to the subject but I felt it important to paint a decent backdrop. You see, if you think SEO is simply a matter of tweaking a little bit of HTML code on a page then I am sorry, you are sadly mistaken. On page factors, such as the correct H1 and H2 tags, correct meta descriptions and titles and other factors such as on page keyword density account for less than 20% of the overall Google ranking algorithm.

Sure, they are important and can be the difference between you and another site, but if that is all you’re changing, then you can tweak until the cows come home, Google will think no more of your site, no matter how good your on page tweaking is.


80% off page

Remember that number, it is important

Be the first to comment

Leave a Reply

Your email address will not be published.